I help you grow your business by forging emotional connection with your audience through top-notch social media content. Gain followers with staying-power, intent & unwavering brand affinity who become loyal customers.
Let's bring your social media vision to life, elevating your brand’s digital presence and cultivating vibrant, connected online communities.
01 — Introduction
Your brand becomes my baby the from the moment that we decide to work together.
When you trust me with growing & beautifying your social media accounts, you are investing in the longevity & health of your brand in a big way, that will keep giving for years to come.
I do not view social as a nice to have, but an integral and key channel for building, reaching, and engaging your community. I have a passion for formulating creative content that is on trend, innovative and aesthetically pleasing while driving high engagement & touching new users.
Social media is our chance to build authentic relationships between brands, partners and customers while nurturing online communities, learning, and gaining your audience’s trust.
02 — Experience
I have over 10 years experience in Social Media Management & Strategy work, as well as Influencer & Affiliate Marketing in many different industries including health, tech, beauty, hospitality, F&B, government, B2B, B2C, and more.
I have worked on the agency side of digital marketing for many years, as well as at a Senior level in-house.
What I can provide:
Social Media Strategy
A social media strategy is essential for achieving meaningful and measurable results in today’s digital landscape. It provides a structured approach to leveraging social media platforms to connect with your audience, promote your brand, and drive business growth. Without a clear strategy, efforts can become disorganized, ineffective, and unsustainable. I help you find which platforms fit your audience and are most important in relation to your goals. My strategy will help reach your target audience while having important conversations to guide business decisions. Don't waste time guessing - make decisions based on your social metrics & data.
Branding
Branding on social media is essential for establishing a recognizable, memorable, and trustworthy identity that resonates with your audience. It goes beyond logos and colors to create a cohesive experience that communicates a brand's values, voice, and mission across platforms. A relatable and authentic brand identity encourages followers to engage, share, and recommend your content. With countless businesses on social media, branding helps you stand out and showcase what makes you unique. A strong identity ensures your content won’t blend into the crowd.
Copywriting
I believe that great copywriting is the art and science of crafting compelling, persuasive, and audience-focused written content designed to inspire action or engagement. It blends creativity, clarity, and strategy to communicate a message effectively while building trust and evoking emotion.
Social Media Management
I employ a strategic process of creating, curating, scheduling, analyzing, and engaging with content across social media platforms to achieve specific business goals. It combines creativity, data-driven insights, and relationship-building to grow a brand’s presence and foster meaningful connections with its audience. I do extensive daily research to make sure that I am aware of channel updates, trend changes and algorithm shifts to unlock growth for your brand.
Social Media Metrics
Social media metrics are vital tools that bridge the gap between your social media activities and broader business objectives. They provide actionable insights that help evaluate performance, drive decision-making, and align your social media strategy with your organization’s goals. Metrics help you benchmark your performance against competitors, measure ROI, and drive sales & conversions ensuring you remain relevant and innovative in your industry.
Content Creation
I help to differentiate your brand’s voice and approach through high-quality content creation & copy-writing for blog posts, social media graphics, UGC-style videos, and more. Customized content & creative storytelling will build brand awareness, engage and grow an audience, provide value through education & entertainment, drive conversions or sales, & foster community and relationships.
Design & Video
I create visually appealing, on-brand graphics tailored for social platforms like Instagram, Facebook, LinkedIn, or TikTok. My design & video focus on aligning aesthetics with functionality to convey messages effectively. They are optimized for different platform dimensions (e.g., square posts, vertical stories, or carousel layouts). My approach combines compelling visuals, video, high-quality images, & infographics, with short, impactful text to deliver messages quickly and effectively.
Influencer Management
I handle outreach, negotiation, contracts, communication, & chasing down deliverables.
Building an army of like-minded people to help tell your brand & showcase your mission or products in the real world through sharing their personal journey is imperative!
My approach includes product gifting in exchange for honest reviews and beautiful content, working with creators to garner high-quality UGC that can be repurposed for organic use or for paid ads, working with influencers in an affiliate-model, working with larger influencers for a paid rate and agreed upon deliverables (on-going partnerships or one-off campaigns).
